K-CULTURE UNLEASHED

Exhibition and Experience Space

The CJ Zone features CJ’s brands and various contents under the theme ‘K-CULTURE UNLEASHED’. The term ‘unleashed,’ meaning ‘to set free,’ signifies that diverse aspects of K-culture created by CJ have become part of the daily lives of people around the world.

The CJ Zone consists of five areas representing K-culture: K-food, K-pop, K-movies, K-drama, and K-beauty. The small experience elements hidden here and there will provide you with continuous enjoyment during your visit.

In particular, the large spherical structure in the exhibition hall allows visitors to both observe and handle various CJ contents, further encouraging the participation of the zone’s visitors.

CJ is dedicated to consistently making the day-to-day lives of people healthy and enjoyable. This is in addition to CJ’s other goals of enriching the lives of people worldwide to be more interesting and beautiful and ensuring the sustainability of our planet.

In particular, CJ takes the initiative by challenging the new to create the best value, in addition to aiming to drive global lifestyle trends through K-culture. Through this exhibition, it is our wish that visitors experience pleasant moments in the CJ Zone while resonating with CJ’s efforts and challenges.

Korean Sport & Olympic Committee

Promotion zone

A space for introducing the Korean Sport & Olympic Committee, as well as the history, achievements, and future vision of Korean sports.
Additionally, this space will include a display of match results and feature introductions of national team athletes. KSOC Promotion Zone
The KSOC Promotion Zone is the first area visitors will encounter when entering Korea House. You will be introduced to the Korean Sport & Olympic Committee, the history and achievements of Korean sports, and the country’s vison for upcoming international events. You will also be able to view a scoreboard displaying South Korea’s proud match results, as well as an introduction of the Korean national team athletes on the screens installed there.

Additionally, there will be an area where you can leave messages of encouragement for the Korean national team athletes competing in the Olympics. Please join us in supporting our national team, who have journeyed all the way to the distant city of Paris, France, after years of rigorous training to achieve their goals!

Publication Industry Promotion Agency of Korea

Event (Authors’ Talks) Space

2024 Paris Olympics K-Book Author Event in Korea House
K-Book Live Painting Show in Paris, Korea-France Author Talk, K-Book Event(by Hyungwon Kang) <K-Book Live Painting Show in Paris>
Artist Lee gi-hun is both a picture book author and a painter, creating his own unique world. He is an artist who tackles social issues from the perspective of desire through images alone, without text, and continues to develop his distinctive body of work. In addition to his unique artistic expression, he is an active painter who has garnered tens of millions of views on social media with his 'Masquerade' series. He reveals his creative process on social media, showing not only the finished images but also the act of drawing as part of his work, expanding the narrative behind his artworks. This live painting show can be seen as a continuation of his expanded art process. By showcasing his painting work in an open space and resonating with the music of musician Jaeho Hwang and the audience, the process and time of drawing will be extended as part of the artwork, offering a new experience for the audience

Registration: https://forms.gle/J1r45Uk9hjXBLU258

<Korea-France Author Talk_Bernard Minier, Yun Ko Eun, Sou Linne Baik>
Mystery is not only a genre name but also a symbol of human complexity. Humans who enjoy mysteries themselves possess mysterious aspects. Literature offers insightful ways to explore the mystery that is human nature. It provides a view into the inner world and reveals the delicate layers of real-life experiences. Just as the Olympics seek harmony and unity among people worldwide, literature explores the ambiguous nature of humanity, expanding empathy and understanding. During the Paris Olympics, let’s delve into the mystery of being human with three representative authors from Korea and France

Registration: https://forms.gle/qdB2feznXNMAw1Ld8

<K- Book Event_Visual History of Korea, the most ancient civilization in Asia by Hyungwon Kang>
Hyungwon Kang, the first Korean to win the Pulitzer Prize twice, will give a lecture to foreigners who lack knowledge of Korea's ancient civilization, culture, and history, based on his experiences as a photojournalist in the United States. He will present the brilliant cultural relics and historical sites he discovered during his visits to Korea as a journalist, and introduce Korea's civilization and culture through photographs, addressing the incomplete knowledge held in the West.

Registration: https://forms.gle/reGN6UEmSS4SWv1YA

Group cheering event

Korean Sport & Olympic Committee

Group cheering event
Special programs (based on specific game schedules)
Group cheering programs for popular major sports and final matches

Let us join together to support our proud national team athletes who have overcome countless struggles and rigorous training to compete in the 2024 Paris Olympics!
At Korea House, you can watch live broadcasts of the South Korean athletes’ matches in real time. Join us in wishing our national team success and celebrate the thrilling moments of victory together!

Korean Sport & Olympic Committee

Exhibition Introduction and Group Cheering Area

KSOC Promotion Zone
The KSOC Promotion Zone is the first area visitors will encounter when entering Korea House. You will be introduced to the Korean Sport & Olympic Committee, the history and achievements of Korean sports, and the country’s vison for upcoming international events. You will also be able to view a scoreboard displaying South Korea’s proud match results, as well as an introduction of the Korean national team athletes on the screens installed there.

Additionally, there will be an area where you can leave messages of encouragement for the Korean national team athletes competing in the Olympics. Please join us in supporting our national team, who have journeyed all the way to the distant city of Paris, France, after years of rigorous training to achieve their goals!

Group Cheering
Let us join together to support our proud national team athletes who have overcome countless struggles and rigorous training for the 2024 Paris Olympics! At Korea House, you can watch live broadcasts of the South Korean athletes’ matches in real time. Join us in wishing our national team success as we celebrate the thrilling moments of victory together!

Photoism

Photo Booth, Photo Game, Event

We are Photoism, the world’s leading photo booth brand.
Photoism, as the top photo booth brand, leads the industry with its various IPs.
Experience every moment at Korea House with Photoism!

[Photoism with Team Korea]
Take photos and show your support for Korea’s national athletes participating in the Paris Olympics!

[K-Pop World in Photoism]
Take photos with various K-pop artists and join the gacha event for a chance to win various prizes!

[Go For It, Save the earth with Photoism]
Photoism promotes sustainability.
Every time you play a photo game, you can easily and enjoyably participate in Photoism’s social contribution campaign.

Turn your everyday moments into special memories with Photoism.
Frame your Every moment, Photoism

Korea Tourism Organization

Korean Tourism Promotion Hall, Themed Events

The Korea Tourism Promotion Hall is an exhibition and experience-based hall promoting tourist destinations in Korea, as well as K-content (e.g., music, dramas, food, and fashion) which has recently swept the world. The hall allows visitors to experience trendy K-tourism, making them feel as if they were touring Korea.
In the promotion hall, Salon 7 runs a photo zone showcasing splendid nightscapes of Korea; a hanbok (traditional Korean clothing) experience zone where visitors can try trendy hanboks that embrace both tradition and modernity, etc., in line with Visit Korea Year 2023-2024. In Salon 32, there is a Hallyu (Korean Wave) tourism kiosk introducing K-pop content and tourist destinations where such content was produced; an exhibition zone featuring stage outfits of K-pop artists; an instant photo booth with backgrounds or themes related to major tourist attractions, and more. With these, visitors can experience trendy Korea tourism.

A Korea tourism-themed event will be held at the outdoor garden for five days, from July 27 until July 31. During the event, visitors can enjoy b-boying performances featuring Korean b-boying dance team(s) and a K-pop party consisting of K-pop cover dance performances and K-pop dance classes where visitors can learn K-pop dance (for a dance class, you can register on-site or make a reservation).

Additionally, a K-beauty pop-up booth allows visitors to experience Korean beauty culture through K-pop idol makeup (touch-up) experience, personal color analysis, and more. Various event programs, including a social media photo-sharing event related to Visit Korea Year 2023-2024, await visitors, offering them a chance to get a firsthand experience with diverse K-content.

Traditional Culture Division

Korean Traditional Culture Exhibition

2024 Paris Olympics Commemorative Traditional Culture Exhibition
THAT’S KOREA: The Shape of Time
Exhibition period: During Korea House opening period The exhibition “THAT’S KOREA: The Shape of Time”, commemorating the 2024 Paris Olympics, highlights the flexibility of Korean traditional culture as it has evolved while maintaining its historical roots. The exhibition is structured into three sections, following the flow of tradition, modernity, and the future.

Chapter 1, Salle 33, titled “The Origin of the Shape,” introduces artworks based on traditional archetypes, including the moon jar, known as “the most beautiful vessel in the world,” royal silk flower making, which symbolizes flowers imbued with life to wish for success during the Olympics, and the hanbok, which is representative Korean attire.

Chapter 2, Salle 34, titled “The Shape of Today”, features soban and hanji. This space introduces modern soban that incorporate sustainable materials into the traditional form of soban which embody Korean food culture. It also showcases hanji flowers and contemporary hanji lighting that utilize lacquer and metal frames with traditional Korean traditional paper, hanji.

Chapter 3, Salle 69, titled “The Future of Archetypes,” features the final work of the late Master Haeja Kim, National Intangible Heritage holder of nubi. This exquisite 0.3cm quilting, or nubi, embodies features of the traditional hanbok overcoat. The time spent on these artworks, which form the archetypes of the future, is also represented through SILO Lab’s kinetic art.

This exhibition includes the participation of a total of 14 individuals, ranging from master artisans who are holders of National Intangible Heritage to contemporary artists. It aims to provide visitors an opportunity to experience the imagination of the times connected to the archetypes of Korean culture and their creative transformations.

Participating Artists: the late Haeja Kim (National Intangible Heritage holder of nubi), Chunsik Kim (National Intangible Heritage holder of soban craft), Sungwoo Choi (National Intangible Heritage holder of royal silk flower making), Kumdanje, Hanbok-moon, Wondress, Youngmin Kim, Dong baek Kim, Dongjun Kim, Jihoon Ha, Jungmo Kwon, Mina Lee, Jiwon Lee, SILO Lab, Naschenka, Korea National University of Cultural Heritage

Korean National Ballet

Performance

A special performance prepared by the Korean National Ballet
to celebrate the 2024 Paris Olympics and wish for the success of the Korean National Team.
[SPECIAL GALA OF THE KOREAN NATIONAL BALLET 2024] Performance title : SPECIAL GALA OF THE KOREAN NATIONAL BALLET 2024
Performance date and time: July 28: 7 p.m., July 29: 2p.m.
Performance duration: Approximately 75 minutes (no intermission)

The Korean National Ballet, representing the pinnacle of ballet in Korea, will present Korean-style ballet, a facet of K-culture that harmoniously blends the beauty of East and West, to the global audience visiting Paris in the summer of 2024. The performance will feature classical ballet masterpieces that are essential to any gala, such as ‘Swan Lake’ and ‘Flames of Paris,’ along with a focus on the Korean National Ballet’s own repertoire.

This performance will also feature the pas de deux from ‘Hoi Rang,’ choreographed by soloist Hyohyung Kang, one of the signature full-length works of the Korean National Ballet. It will also include “Le Corsaire,” re-choreographed by soloist Jungbin Song, which was performed to great acclaim at the 2023 International May Festival in Wiesbaden, Germany. Additionally, the ballet master Youngchul Lee’s “Seasons; Spring,” which was performed at the British Royal Ballet’s International Draft Works 2024 in April, will also be showcased. Also set to be performed is “Quartet of the Soul,” which was choreographed by principal dancer Seulgi Park and presented last year on the Tokyo City Ballet stage by invitation.

Furthermore, a diverse array of works will be presented, including ‘Tango,’ choreographed by Deputy Artistic Director Museop Sin to the captivating music of Astor Piazzolla, and ‘Bow,’ which powerfully combines ballet techniques with the dynamic rhythms of traditional Korean percussion instruments.

CJ CHEILJEDANG – bibigo
CASS

Experience Space

[Live delicious,bibigo]
Food experience zone Experience the taste and passion of Korea with bibigo!
We are proud to introduce bibigo, a global Korean food brand of CJ Foods.

bibigo is on a mission to enrich people's lives through delicious food and help everyone make the most of every moment.
And of course, the Olympics are no exception to those bibi-licious moments!

Join us at the bibigo food booth in the Garden Space of Korea House, inspired by traditional Korean markets, Si-jang.
Enjoy freshly made Korean street food such as mandu, tteokbokki, rice balls, and kimchi in the energetic and playful atmosphere of bibigo.

Live delicious.
bibigo

Experience Space

[Cass Pocha]
Cass beer stand, Cass snack cart photo zone, and rest area

The essence of K-pocha [Cass Pocha]
provided by Korea’s leading beer brand at the Paris Olympics Experience the crisp and refreshing taste of Korea’s most beloved beer, ‘Cass Fresh,’ at the 2024 Paris Olympics Korea House.

Cass is the perfect beer of choice when paired with Korean cuisine. Discover the fantastic combination of K-food and K-beer.

Immerse yourself in the nostalgic charm of Korean street scenes from the past with retro-themed decorations and videos. Create joyful memories with people from around the world at our photo zone, designed to replicate a real K-pocha.

Join us in this unique Korean space in Paris and cheer for Korea’s victories as you savor the exhilarating taste of Cass!

Korea Creative Content Agency

Exhibition and Experience Space

2024 Paris Olympics Korea House K-Content Zone
New technology convergence contents (Immersive contents, media art, interactive, games, etc.)
18 kinds of content exhibition Opening hours: 11:00 to 21:00 (Break time : 13:00 to 14:00)
K-Content Zone Instagram : instagram.com/kcontent101
K-Content Zone website: kcontent101.com

[18 new technology convergence contents and immersive contents]

Based on immersive contents in a large LED space, new technology convergence contents of various characteristics and genres will be screened. All content is shown sequentially by time zone, and the program details is guided through a QR code.

* Representative content

① aespa ‘MY DRAMA’(SM Entertainment/AMBERIN)
Immersive technology stage production content of aespa's "MY DRAMA", SM Entertainment's representative K-POP girl group.

②The Hours of Yunseul(Korea Heritage Agency/PoSTMEDIA)
The large media wall with mother-of-pearl background shows the most peaceful time created by Yunseul. Record your shining moments here.

③Higher(KALLOS)
The grandeur of a giant whale that is larger than you can imagine overwhelms the audience.

Korean Foundation for International Cultural Exchange

Korea Ceramic Foundation

Exhibition and Experience Space

KOREA HOUSE
[Korean Ceramic Art : Stories of Near and Far Away]
Korean Foundation for International Cultural Exchange x Korea Ceramic Foundation

Ceramics, the Storyteller of Humanity
Throughout history, the medium of ceramics has always been part of the human experience, in the form of common tools as well as the field of creative arts. Ceramic artifacts not only provide clues to the zeitgeist and cultural tastes of the times but also serve as important markers denoting the transformation and history of humanity. As a mediator between different worlds and cultures and a storyteller of humanity, ceramics has continuously chronicled the lives of individuals and groups, as well as the vestiges of interactions between people from different cultures and regions over the course of a millennium. At the exhibition
Korean Ceramic Art : Stories of Near and Far Away, held in celebration of the Olympic Games Paris 2024, the medium of ceramics tells stories of “now” and “us.”

The World in Korean Ceramics and Korean Ceramics in the World

Korean Ceramic Art : Stories of Near and Far Away presents Korean ceramic works that convey interesting points for discussion on global themes such as the coexistence between nature and humanity, community and diversity, and harmony and communication. These discussions are held as the world faces rapid social changes, revisiting the meaning of the Olympic Games as a venue for global unity. The ceramic works created by five Korean ceramic artists featured in the exhibition deal with social and cultural phenomena and tell stories surrounding them in diverse formative languages through the rich traditional context of Korean ceramic art, in addition to various forms of expression. Hopefully, this exhibition will provide an opportunity to look back on the stories of our distant and near past through ceramic works and to uniquely experience the aesthetic beauty of contemporary Korean ceramics.

Participating Artists : Hong Geungyoung, Koh Woojung, Maeng Wookjae, Sim Daeun, Yoon Hojun

Korean Ceramic Art : Stories of Near and Far Away
Special Connection Program


① The Journey of I in Paris
② Demonstration of Traditional Korean Celadon Inlay Technique

Participating Artist
Yoon Hojun(b.1977) creates intriguing ceramic works that blend the traditional contexts and forms of expression of Korean ceramics with unique storytelling and modern interpretations, thereby sparking interest in traditional ceramics and original works.

Session 1: August 2, 2024 (Friday) 12:00 – 15:00 (3 hours)
Session 2: August 3, 2024 (Saturday) 12:00 – 15:00 (3 hours)